Shadism or colourism refers to discrimination on the basis of skin colour or tone.living in the most developed era (up till now) our society and people still cuddle the belief of ranking people by their skin tone.
If you are brown then you have surely witnessed the south asian culture if you have dark coloured skin.It is a dilemma in our society that favours women that are light coloured rather than women that are of dark colour or I would say chocolate colour women because they are often denied and mis- treated at their workplace ,young girls even in school or colleges ,and they are often tortured that they will not find a right spouse just because they are dark toned.
Pax Jones a 21 year old photographer and creative director in texas along with her friends launch UNFAIR AND LOVELY a campaign to proclaim and praise women with dark coloured tones with all their dignity.
Over the past year not only women but men to have become beauty conscious or colour conscious . A lot of lightening creams or whitening creams that have been introduce in market are gaining attention of many women and men who want to lighten their skin in order to improve their live and to stand out but on the other hand many of these creams are harmful and have bizarre effect on human skin.
But, above all what I believe and what we need to realize is that dark is beautiful to and beauty comes in all shape ,size and colour.In a nutshell what is more important is how we deal with this adversity ,how much we are comfortable in our own skin.It does not matter how much fair ,or pretty you are from outside because what matter is the beauty that lies inside.
In the end beauty does fade away what remain is the beauty that lies in our heart and in our soul.No matter what shade your skin falls in we all are equally beautiful.
Do comment and share your experience !